Welcome to our About Adblock series. For publishers, one of the most difficult tasks is monetizing their audience. In today’s internet landscape a large portion of that audience is using Adblock, completely disrupting your revenue. We hope this series gives you the information required to understand what you’re up against, while providing you with actionable solutions. For the other articles in this series, click below.
Adblock costs publishers billions in ad revenue every year, and the number of people who use it is increasing. To be able to mitigate the loss created by this exploitative tool, it is important to understand the average Adblock user, their browsing habits, and how and why they use Adblock.
Five main reasons for installing adblock.
- Privacy protection. This ranks as one of the top reasons for installing adblock software. Many people don’t actually mind the ads, but are conscious of the data collection included in targeted advertising. The end result for publishers however is that their ads are blocked and these visitors are unmonetized.
- Ad Blocking. While not everyone uses adblock to stop seeing ads, there is an undeniably large group of people who just don’t like to see them. The truth is they don’t know or simply don’t care that this means the people who make the content they go online to see on a daily basis don’t get paid for the work they do. This group of people will be difficult to convince to deactivate adblock.
- Accidental Adblock. Believe it or not, many people use adblock without realizing it. It has either been installed by a friend or a family member, or they might be using browsers that automatically block ads without their knowledge. This is a prime example of the waste that Adblock creates.
- Intrusive or Overwhelming Ads. Many people who use adblock aren’t opposed to ads in general, but rely on Adblock to counter the few sites who overwhelm them with ads. This however leads to a knock on effect that reaches sites who advertise ethically, as adblock unfortunately doesn’t distinguish between them.
- Battery Drain. An increasing number of users are recognizing that ads drain their batteries, especially on mobile.
Simply put, hard or even soft barriers which ask users to whitelist your site will drive them away. According to these figures provided by Google, only half of users have whitelisted sites to allow ads, meaning that half of Adblock users don’t whitelist any sites. Many users don’t even know what whitelisting is, and simply close the tab when greeted with an Admiral barrier. For users who don’t even know they’re running Adblock, these walls will only confuse them. Afterall, how can they use Adblock to whitelist a website if they don’t even know that they have Adblock installed?
How Adcovery presents an elegant solution.
The Adcovery method to recover Adblock traffic revenue is much more effective than Admiral’s.
First and most importantly, it doesn’t create any barriers to access the website. Adcovery compliments your existing advertising solution by exclusively targeting Adblock users. No need for walls or barriers that drive your site’s visitors away.
It also addresses every point of concern that Adblock users have. Adcovery ads are native advertisements making them unblockable. This means that the users who will always try to block all advertisements will have to come to terms with our ads. However our ads are not intrusive, and are presented respectfully.
Publishers have full control over the advertising shown on their site, meaning they can make sure the ads presented are relevant to the user. Finally, native advertising means that our ads won’t drain device batteries, providing users with an even friendlier solution.