These days, Cloudflare has pretty much eliminated DDoS attack for small and fledgling online businesses and start ups.
Due to Cloudflare, millions of website owners can sleep better at night knowing their livelihood cannot be taken down in an instant by a sudden DDoS attack (which would’ve been a boon for us back in 2010).
What’s more, they provide this and a number of other key services (notably a CDN) to website owners for free. Simply put, they’ve been a consistently disruptive website services provider since their founding.
They opened up their platform to allow third-party developers to tinker with service workers on their edge servers.
Upon review, it became clear the app product possibilities that developers could build within their platform are both extensible and virtually endless.
In addition, a clear use case became apparent for Adcovery – our ‘native ad network for ad blocker users’. So, we decided to build it and became a partner.
Although Adcovery monetizes well for publishing partners in its ‘normal’ custom integration setup, it’s always had a major flaw with regards to the onboarding new clients; the website installation procedure.
The installation procedure, due to the technological methods needed to evade ad blocking software, was the surgical equivalent of open heart surgery.
Now we have built Adcovery into a Cloudflare App, this dynamic has turned around completely. Our ad circumvention technology now both runs within and is deployed via Cloudflare. No more ‘open heart surgery’ is needed.
Within minutes, Cloudflare customers can have Adcovery ads up and running on their site with no technical know-how or development time whatsoever.
It’s a phenomenal difference that makes us think and wonder what other app products could be built that would provide significant value to Cloudflare customers; either as an improvement over an existing service, or a new one entirely.
Due to the ease of installation, it’s a great ecosystem to test an idea quickly and the benefits of deploying code on the ‘edge’ offer new opportunities for external developers.
We have been testing this installation procedure with a lot of Adcovery customers who use Cloudflare. These publishers are adding significant ‘found revenue’ to their bottom line they never knew they could get. It works seamlessly.
So seamlessly, in fact, that a couple of our publishing partners initially didn’t believe us when we told them how simple the installation procedure was to get our ads up and running: One-click install!
“There’s gotta be more to it than that?” one partner said. Nope, it’s really that straightforward..