Category: News

Welcome to our About Adblock series. For publishers, one of the most difficult tasks is monetizing their audience. In today’s internet landscape a large portion of that audience is using Adblock, completely disrupting your revenue. We hope this series gives...

The end of the traditional Adblock browser plug-in is coming, we are living a new era. Web browsers are now offering their own Adblock solution. 3 levels of browser privacy Standard mode block almost all the ads while you visit...

Nowadays we are seeing more and more Ad recovery solutions as an alternative against Adblock. How does it work and do you really need them? The story begins with EYEO Gmbh, the company which owns the web browser extensions ‘Adblock‘ and ‘Adblock...

Premium publishers such as Forbes, The Washington Post, and GQ are experimenting with ad block walls. It isn’t clear whether this is an effective approach of monetization due to the following observations. Ad-block simply detects ad-block users and prevents them...

These days, Cloudflare has pretty much eliminated DDoS attack for small and fledgling online businesses and start ups. Due to Cloudflare, millions of website owners can sleep better at night knowing their livelihood cannot be taken down in an instant...

In 2020 we experienced an emerging trend wherein a small number of publishers were starting to put up ‘plea walls’ against visitors with ad blocking software running, thereby denying them access to content unless they deactivated their blocker. Since then, several other...

Publishers Should Exercise Caution Before Banning Their Ad Blocking Audience We have witnessed the German tabloid Bild.de and the UK business news site City A.M. put up ‘plea walls’ against consumers who are running ad blocking software. These users are presented with a simple choice – turn off...